Friday, August 15, 2025

A Step-by-Step Guide to Creating a Google AdSense Account—and Getting Approved (2025)

 

A Step-by-Step Guide to Creating a Google AdSense Account—and Getting Approved (2025)

Want to monetize your site with AdSense but not sure where to start—or why approvals sometimes stall? Here’s a clear, no-fluff walkthrough that covers prep, signup, site connection, review, common rejection fixes, and the last mile (PIN + payments).

0) Prep your site for approval (do this first)

AdSense approves sites, not just accounts. Before you apply, make sure your site meets the basics:

Tip: Publish at least a handful of high-quality articles (800–1500 words), add a simple menu, remove placeholder pages, and fix 404s before applying.

1) Create your AdSense account

  1. Go to the official AdSense site and Sign up with your Google account. (Google AdSense)

  2. During setup you’ll be asked for a phone number (verification may be required). Format it with your country code (e.g., +44…). (Google Help)

  3. You must meet age requirement and accept the terms (AdSense requires users to be 18+).

2) Complete your account setup (payments & identity)

AdSense won’t pay—or fully activate—until these are done:

3) Connect your site to AdSense

This is the critical “can Google review and serve ads on your pages?” step.

Option A — Paste code manually (works for any CMS)

  • In AdSense, add your site and get the site verification/Auto ads code.

  • Paste the code in your site’s <head> on every page (or your global header).

  • Back in AdSense, click “I’ve pasted the code” to start connection and review. (Google Help)

Option B — WordPress (easiest with Site Kit by Google)

  • Install Site Kit by Google and connect the AdSense module.

  • Site Kit places the snippet for you and can submit the site for review from the dashboard. (Site Kit by Google)

While you wait: leave the code in place and keep publishing. Don’t radically redesign the site mid-review.

4) Request review and pass it

  • Once your site is connected, AdSense performs checks to ensure policy compliance and technical readiness; if all good, ads begin serving. (Google Help)

  • Some official docs note that approvals can take multiple days (and, in certain programs, even weeks). Be patient but keep improving the site. (prettifycreative.com)

If you’re rejected (“Site not ready”, “Low value content”, etc.):

  • Re-read Program policies and the Beginner’s Guide. Improve content depth, fix navigation/usability, remove scraped/AI-spammy pages, and resubmit. (Hive)

5) Turn on ads (smartest start: Auto ads)

After approval, the quickest way to begin earning is Auto ads—Google automatically finds placements that fit your layout:

  • Enable Auto ads in AdSense and keep the code in your <head>. You can fine-tune formats (in-page, anchors, multiplex, etc.) from your account. (Google Help)

Prefer manual control? You can also create ad units and place them in specific spots (sidebar, in-article, header). Just avoid intrusive placements that harm UX.

6) Add (recommended) ads.txt

Not required for approval, but strongly recommended for revenue and brand-safety:

  • Create an ads.txt file in your domain’s root (e.g., example.com/ads.txt) and include your AdSense publisher line:
    google.com, pub-XXXXXXXXXXXXXXXX, DIRECT, f08c47fec0942fa0

  • This helps buyers verify you as an authorized seller. AdSense provides the exact line to copy; upload and then Check for updates in your Sites tab. (Google Help)

7) Verify your address (PIN), taxes & get paid

  • When your earnings reach the verification threshold, Google mails your PIN. Enter it within the allowed window or ads can pause. If PINs don’t arrive, you can request replacements and follow Help-center guidance. (Google Help)

  • Payment timing: after your balance crosses the payment threshold and holds are cleared, payouts are issued the following month. Example: reach $100 in January → paid end of February. (Google Help)

Fast rejection fixes (checklist)

  • Thin or reused content → Publish deeper, original posts; remove scraped/duplicate pages.

  • Navigation/UX issues → Add header/footer menus, fix broken links, make pages readable on mobile. (Hive)

  • Policy conflicts (adult, copyrighted, dangerous content, etc.) → Remove violations and re-audit against Program policies.

  • No consent banner for EU/UK/CH traffic → Implement a compliant CMP and link your privacy policy. (Google Help, YouTube)

  • Code not detected → Keep the AdSense snippet in <head>, disable caching/minification conflicts, and recheck the “Connect your site” steps. (Google Help)

  • Missing ads.txt (optional but recommended) → Add it at yourdomain.com/ads.txt and wait for recrawl or click Check for updates. (Google Help)

WordPress-specific quick start (5 minutes)

  1. Install Site Kit by Google → Connect AdSense.

  2. Click Start to let Site Kit place your code.

  3. In AdSense, ensure Auto ads is on; optionally generate and upload ads.txt. (Site Kit by Google, Google Help)

FAQs

How long does approval take?
Varies. Some sites are fast; others need multiple passes depending on content quality and policy compliance. (Google Help, prettifycreative.com)

Is ads.txt required?
No, but it’s highly recommended and can improve demand for your inventory. (Google Help)

When do I get paid?
After you complete payment setup, verify your address with a PIN, and reach the payment threshold in a month; payment is issued the following month. (Google Help)

Copy-paste checklist

Official references

Eligibility & setup, site connection, Auto ads, policies, payments, and consent requirements are documented in Google Help Center articles: eligibility & who can use AdSense; completing account setup; connecting your site for review; using Auto ads; AdSense Program policies & beginner’s guide; EU user consent policy; phone verification; payment thresholds & timelines; PIN/address verification; and the ads.txt guide. (Google Help, Hive, YouTube)


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